Our team manages and owns a user behavioral and product analytics pipeline that processes and stores a large amount of data every day. When we redesigned our data pipeline we chose to use BigQuery as the Data Warehousing system as it offers rapid SQL queries and interactive analysis of massive…


Google BigQuery is an enterprise data warehouse system built using Google Cloud Platform. In this post, I will be covering two approaches that I have tried out to store key-value pairs in the BigQuery table for my web analytics use case and my findings with these approaches.

My requirement was…

What is Funnel Analysis

Funnels are foundational-level insights for all digital businesses today.

Funnel analysis is a method used to visualise the flow of visitors across a set of your website pages or events. …

Aride Chettali

Architect at PayPal

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